new home decorating site
Mydeco is a UK based version of Lastminute , which is a website that helps people decorate their homes. Mydeco hasn’t been launched yet, but you can enter your email address to get news about mydeco and enter a contest to win a £1000 room makeover.
As www.mydeco.com is based in the UK, I’m not sure if it will have a US version, as Lastminute does. With mydeco.com, Hoberman hopes to help users make the right decisions about their home decor, and get validation from others regarding their taste, in order to avoid room style disasters.
Lane Fox will act as director of mydecor.com and Hoberman is the company’s executive chairman.
mydeco will be along the lines of Curbly and HomeAndTell, both online communities providing resources, tools and feedback regarding home improvement and decorating.